A perfectly orchestrated match

Queensland Symphony Orchestra hits all the right notes

The Queensland Symphony Orchestra (QSO) is a world-class, full-scale symphony orchestra with education, community and connection at its heart.

Aruga had front-row seats in 2024, championing the leading arts organisation, encouraging audiences to experience the power of a live orchestra and promoting its season program of concerts and experiences and state-wide touring schedule.

In our inaugural year as QSO’s PR partner agency, Aruga drove earned media coverage across 14 priority performances, profiled its people and initiatives, heroed ground-breaking regional programming and ensured brand-building beat at the heart of our campaign.  

Working in perfect harmony, we secured over 1700 pieces of media coverage – including 159 national and 102 Queensland clips – and ensured top-tier media outlets sang QSO’s praises!

Results

1,796

Total Clips

22M+

Potential Audience Reach

88%

Coverage in Top-Tier Outlets

84

Concert reviews

1

Posh trip to Cairns and Port Douglas

1

Media famil

Deliverables

Strategy

Developed an overarching 12-month PR strategy, campaign timeline, individual editorial pitch plans per key concert and a suite of bespoke media materials for each show including media releases and event listing copy.

Relationship management

Harnessed our strong relationships in the media sector to secure 84 concert and performance reviews in 2024.

Leadership Profiling

Leveraged QSO’s artistic talent and leaders to land brand storytelling opportunities and showcase their expertise.

Media Famils

Hosted media in-region to launch QSO’s five-year regional touring initiative and secured top-tier editorial coverage.

Winning tactics

Aruga developed a 12-month strategy to engage new audiences through thought-provoking and outside-of-the-box media outcomes that generated coverage in national general news outlets.

Aruga collaborated with Chief Conductor Umberto Clerici to secure media opportunities that highlighted him as a key arts figure and musician and created valuable brand-building for QSO.

Aruga streamlined QSO’s review process, prioritising top-tier media and offering a curated list of concerts to secure consistent, high-quality concert reviews and reduce the number of tickets given away.