A recipe for success

Aruga fuses culinary delights with race day thrills

Aruga whipped up a winning recipe for The Star Brisbane, blending culinary excellence with the excitement of The Star Stradbroke Race Day.

To align with The Star Brisbane’s Entertainment and Sport verticals, Aruga curated an intimate In Conversation panel that spotlighted Director of Culinary Uday Huja as the 2024 Star Stradbroke Season’s Culinary Ambassador. Racing media personality Kate Waterhouse hosted the event with her signature flair, supported by racing royalty Emma Freedman, while Chef Uday offered a taste of what’s to come for The Star Brisbane’s highly anticipated opening.

Aruga executed a targeted strategy on the influencer front, engaging prominent figures at the In Conversation event and Star Stradbroke Carnival to amplify awareness and ignite social media buzz.

Through strategic media relations and on-ground support, Aruga secured key message inclusion, landing coverage with 7News and The Courier-Mail.

With media moments that hit the mark and influencer partnerships that stirred interest, Aruga ensured The Star Brisbane’s offerings were on everyone’s plate and at top of mind.

Results

12

editorial clippings

393,000

potential audience reach

4

influencers engaged

10

Instagram feed posts

62,471

Instagram feed reach

29

Instagram Stories

24,658

Instagram Story reach

1

panel event with high-profile panellists and moderator

Deliverables

Media Relations

Managing two media moments ensuring The Star Brisbane’s key message inclusion.

Influencers & VIPs

Identifying, planning and delivering influencer collaborations at the In Conversation event and The Star Stradbroke Race Day.

Events

Managing and delivering a VIP In Conversation event, including developing an event guest list, engaging and managing panellists and moderator, developing key messages and playbook, event logistics and on-ground management.

Winning tactics

Aruga crafted a strategic influencer engagement outreach to ensure amplified awareness of The Star Brisbane across the racing season and at the prestigious The Star Stradbroke Race Day.

Aruga developed an intimate In Conversation panel that aligned with The Star Brisbane verticals of Entertainment and Sport to profile Director of Culinary Uday Huja as The Star Stradbroke Season’s 2024 Culinary Ambassador ahead of the highly anticipated The Star Brisbane opening.

Calling on our industry friends, Aruga brought star power to the In Conversation event with Kate Waterhouse and Emma Freedman shining a spotlight on The Stradbroke Race Day and The Star Brisbane’s upcoming culinary offerings.