A Very Starry Christmas

The Star Gold Coast
Bringing festive fun to the Gold Coast
Festive selfie stations, family-friendly Christmas shows and movie nights in the pool? Count us in!
Team Aruga cracked the bonbons and delivered A Very Starry Christmas; a short-lead campaign for The Star Gold Coast highlighting our expertise in public relations, influencer engagement and captivating content shoots.
We sprinkled marketing magic over the property by securing eight family and lifestyle influencers to create and share content of their weekend getaways at The Star Gold Coast, delivering a half-day video and photo shoot for social media and website content, hosting TV media to broadcast the festivities, and so much more.
This activity combined to raise awareness of The Star Gold Coast’s A Very Starry Christmas program, drive immediate foot traffic, and motivate year-round bookings from families and couples alike.
Results
48
media clips
571,161
audience reach through media relations
4
paid influencers engaged
4
contra influencers engaged
58
pieces of social media content
143,048
social media audience reach
1
content shoot
56
high-quality photos
3
15-second social media videos
Deliverables
Copywriting
Drafting media materials and event listings to promote A Very Starry Christmas.
Influencer Engagement
Engaging the Gold Coast and Brisbane’s favourite family influencers, to take part in a pre-Christmas visit to The Star Gold Coast.
Public Relations
Securing high-quality media coverage for The Star Gold Coast, including a Gold Coast Bulletin front cover pointer and news feature story, a Ten News First Queensland TV News weather cross, and several online ‘What’s On’ event listings.
Content Production
Planning and managing a four-hour photo and video content shoot to unveil Luminous Lane and spotlight The Star Gold Coast’s festive activities and venues.