Adding to cart high-performance PR and copywriting for a grocery startup

VOLY wanted the launch of its grocery delivery app to stand out in a bustling marketplace.

Aruga complied, producing a media release that set VOLY apart from its competitors and profiled co-founders, Thibault Henry and Mark Heath.

Strategic PR pitching secured print and TV coverage that gave VOLY a platform to stand and deliver with editorial highlights including 9NEWS and Australian Financial Review as well as industry trade publications Startup Daily, Inside Retail, ausbiz and Retail World.