VOLY wanted the launch of its grocery delivery app to stand out in a bustling marketplace.
Aruga complied, producing a media release that set VOLY apart from its competitors and profiled co-founders, Thibault Henry and Mark Heath.
Strategic PR pitching secured print and TV coverage that gave VOLY a platform to stand and deliver with editorial highlights including 9NEWS and Australian Financial Review as well as industry trade publications Startup Daily, Inside Retail, ausbiz and Retail World.
share of voice
production of launch media materials
profile interviews with co-founders
Leveraging our relationship with national media contacts in the tech and start-up space
Piggybacking on pre-arranged media opportunities to push VOLY’s key messaging and agenda
Leveraging the COVID news cycle to amplify the benefits of VOLY during the pandemic.