Brisbane Festival
Adding to cart high-performance PR and copywriting for a grocery startup
VOLY
Public Relations
Introducing a standout delivery app in a bustling marketplace
VOLY wanted the launch of its grocery delivery app to stand out in a bustling marketplace.
Aruga complied, producing a media release that set VOLY apart from its competitors and profiled co-founders, Thibault Henry and Mark Heath.
Strategic PR pitching secured print and TV coverage that gave VOLY a platform to stand and deliver with editorial highlights including 9NEWS and Australian Financial Review as well as industry trade publications Startup Daily, Inside Retail, ausbiz and Retail World.
Results
650K
audience reach
15
media clips
100%
share of voice
10
national hits
Deliverables
Media materials
production of launch media materials
Profiling
profile interviews with co-founders
Delve deeper into the strategy behind this work
See under the bonnet
Campaign Highlights
Winning Tactics
Leveraging our relationship with national media contacts in the tech and start-up space
Piggybacking on pre-arranged media opportunities to push VOLY’s key messaging and agenda
Leveraging the COVID news cycle to amplify the benefits of VOLY during the pandemic.
More Work
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