A toe-tally unique take on banking

BCU

Campaign Launches

Events & Activations

Changing your idea of a back-up plan

BonBon put its best foot forward to help BCU Bank launch a bold brand campaign highlighting cash-strapped Aussies’ wild financial back-up plans – including selling feet pics online.

BonBon introduced the BCU Footography Studio, an innovative and engaging activation full of “sole” that complemented BCU’s cheeky campaign creative.

Housed inside a Kombi van wrapped in eye-catching BCU branding, the mobile Footography Studio delivered express pedicures, fun props and glamorous professional feet pics.

It captured the attention (and toes) of passers-by and media alike and meant every step of the experience was memorable and fun.

Count the results using both hands…and feet.

Results

154

media clips

130

broadcast mentions

135

feet pics taken

50

entries into the BCU social competition

Winning tactics

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Creative concept & strategy

BonBon created memorable experiences for participants while promoting BCU’s brand message of financial empowerment and preparedness.

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Strategic partnerships

More than ideation, BonBon coordinated a network of suppliers, scouted locations and secured permits.

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Event management

BonBon engaged the community in a fun and meaningful way, fostering positive brand association and connection.

Campaign highlights

An image of the BCU foot-tography studio in Brisbane CBD
More than 135 people stopped at the Footography Studio for an express pedicure and a glamorous feet pic.
An image of the BCU foot-tography studio in Brisbane CBD
BonBon, BCU, and Brisbane-locals all put their best foot forward in this attention-grabbing campaign.

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