Belly laughs and sold-out shows

Brisbane Comedy Festival returned with pizzazz (and record-breaking media coverage) in 2024

It was smiles all around when Brisbane Powerhouse engaged Aruga for a sixth year to provide public relations support for Brisbane Comedy Festival 2024.

While the Festival served up big laughs, Aruga delivered media hype and teed-up interviews galore across local, state and national outlets to secure a 14 per cent year-on-year increase in overall media coverage.

The record-breaking editorial results helped Brisbane Comedy Festival 2024 attract a whopping 85K+ people to see 100+ acts spanning local legends to international superstars across five epic weeks.

Results

1049

media clips

6.1M

potential audience reach

$1.7M

advertising value equivalency

Deliverables

Media Strategy

Executed a communications plan focused on local and drive market media with state-wide and national media as a secondary pillar.

Copywriting

Developed Brisbane Comedy Festival 2024 campaign media materials, including a program launch alert and full program media release.

Media Relations

Pitched and secured quality earned media across the campaign including program announcements, comedian profiles and targeted ‘what’s on’ listings.

Partnership and Stakeholder Engagement

Managed stakeholder engagement by coordinating and facilitating interview media opportunities with comedians, talent managers and key partners to achieve editorial results.

Winning tactics

Aruga worked closely with Brisbane Powerhouse to identify key campaign milestones at the strategy phase, securing quality earned coverage across all phases including launch, full program announcement, pre-season and in-festival.

Aruga streamlined the editorial process by working directly with comedians and talent managers to coordinate interview opportunities and developed a content survey to gauge availability, key show information and editorial content ideas to maximise opportunities.

Strategically positioning Festival Director Phoebe Meredith as a key spokesperson in previous years, Aruga expertly pitched the familiar face to secure multiple radio interviews for the Festival and profile Brisbane Powerhouse talent alongside headline acts.