In 2018, we cemented Brisbane Festival as Brisbane’s Festival. In 2019, we upped our game to help deliver record-breaking box office sales and attendance numbers, more than 200 sell-out shows and unprecedented media coverage worth making a song and dance about.
Aruga continued its long-running relationship with Brisbane Festival to deliver another installation of the city’s beloved annual arts, music and cultural extravaganza. After the mammoth success of staging Brisbane Festival during a pandemic in 2020, the event organisers sought to shine in 2021 with a Brightly Brisbane vision.
Not one to hide our light under a bushel, Aruga flicked on the high beams to coordinate an intensive campaign that spotlighted Brisbane Festival acts and artists as well as staff, stakeholders and partners. Our work secured extensive media coverage for Brisbane Festival across TV, print and radio networks with a marked year-on-year increase in PR performance. Brisbane Festival 2021 wasn’t just bright, it was dazzling.
potential audience reach
estimated advertising equivalent
comprehensive media kit
content pieces for partnerships team
corporate communications strategy
public relations strategy
interstate press visits completed
Leveraging relationships with arts media, carefully built over the past five years, to secure high-quality and high-visibility national coverage.
Curating and coordinating incredible vision opportunities for media (photoshoots, social media sneak peeks, TV moments) and show-specific photoshoots (for marketing and PR) to showcase the joyful, colourful and unique artists, events and experiences available throughout the Festival.
Spending time with Brisbane Festival’s artists, staff and stakeholders to unearth stories and develop truly click-worthy content across owned and earned channels.