
Brisbane Festival
Digital Marketing
Influencer Engagement
Tourism
In March 2025, Brisbane was the focus of national headlines thanks to ex-tropical cyclone Alfred, causing many holidaymakers and business travellers to postpone their visits to the capital of the (usually) Sunshine State.
Alfred’s impact was short-term, meaning Brisbane was open for business and able to welcome visitors almost immediately.
Brisbane Economic Development Agency (BEDA) engaged Aruga to deliver a rapid-response digital visitation campaign that highlighted Brisbane’s recovery to inspire immediate travel.
Aruga’s campaign focused on reaching key markets in Sydney, Melbourne and Auckland through a hyper-focused digital media campaign and a content creator visitation program.
The result? Ultra-inspiring influencer content seen by audiences all over the world and lust-worthy travel content across 67 high-profile Australian publishers, resulting in strong content impressions and weeks of dwell time.
high-quality influencers engaged across Australia and New Zealand
pieces of content posted (across Instagram & TikTok)
reach via social content (across Instagram & TikTok)
hours total Reel watch time
high-profile Australian outlets publishing display advertising (CPM)
content impressions via display advertising
Commissioning a digital media campaign targeting NSW, VIC and QLD audiences including families and SINKS/DINKS.
Hosting three high-quality content creators with engaged audiences in our geographical markets.