Tourism and Events Queensland
China Airlines Soars into the Year of the Dragon
China Airlines
Event Management
Events
Events & Activations
partnerships
Strategy
Anniversary celebrations with impact
With a brief to create two unique event spaces, BonBon crafted a stunning celebration for Lunar New Year 2024. Outside, splashes of red and gold adorned the area, celebrating the dragon, while inside, moody blues and soft lighting set the scene for a luxurious China Airlines First Class experience.
BonBon’s vision ensured an immersive evening, starting with a boarding announcement in the foyer and a welcome video as guests entered the darkened room, enhancing the sense of occasion. Interactive quizzes, mini-games, and a prize draw kept attendees entertained and engaged.
In honour of China Airlines’ 20th anniversary of flying from Taipei to Brisbane, guests enjoyed traditional Taiwanese music and a special tea service during dessert.
Results
80
guests
75
lucky red envelopes
1
lucky chair prize winner
3
boarding announcements
Deliverables
Strategy Development and Creative Execution
Developing a fully integrated creative solution from ideation through to execution that embodied the luxurious nature of China Airlines and cultural experience of Luna New Year.
Holistic Event Coordination
Sourced and managed a range of stakeholders to ensure a smooth event experience.
Project Management
Managing end-to-end on-ground leadership including audio-visual, entertainment, venue timing and guest engagement.
Winning Tatics
BonBon integrated directly with China Airlines’ internal team, streamlining cross-cultural communication and aligning stakeholders to manage tight timelines, multi-market approvals, and supplier coordination without delay.
Bon bon remained creative and respectful when it came it came to supplier sourcing to acknowledge and elevate the cultural significance of the evening.
Traditional Lunar New Year motifs were reimagined through a contemporary lens, with custom stage builds, vibrant florals, and layered lighting design crafted to create an immersive and culturally resonant celebration.
