Spreading Christmas cheer in The City

Brisbane EDA

Creative Ideas

Holy nights! We created 12 holidays in a box for the festive season

Vacations, play-cations, bae-cations, can’t-face-today-cations, delay-cations (workaholics can relate) – so many ‘cations’, especially over the Chrissy period.

Brisbane Economic Development Agency (formerly Brisbane Marketing) tasked us with encouraging locals to shop, dine, wine and poolside-recline in The City.

We concepted, curated and coordinated 12 swoon-worthy staycations that ticked all these boxes for the public to win via a thumb-stopping social media competition, otherwise known as the 12 Stays of Christmas.



participating partners contributing a $12,000 prize pool


competition entries in three weeks


increase in social media followers


total organic content reach


total impressions

Delve deeper into the strategy behind this work

See under the bonnet