Creating a youthquake in the media

The ASE Group



Spotlighting young people shaping the future

Aruga loves a good news story and promoting The ASE Group’s Westpac Youth Impact Challenge delivered all the feels.

We relished the opportunity to increase awareness of the nationwide Challenge and its 2022 winners by training media attention on young people solving problems in their local communities through innovative business ideas and social change initiatives.

We shared inspiring stories of the three young Challenge winners and coordinated a photoshoot, generating high-quality clips across print, online and broadcast including a front-cover profile in the Campbelltown-Macarthur Advertiser.

To make sure this news story ended on an extra-positive note, Aruga also nurtured a relationship between The Project and one winner for an upcoming interview. Watch this space…



media clips


audience reach


equivalent advertising value

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