Delicious sparks ignite

Aruga unleashes sizzling excitement for Night Feast Spring

Night Feast, Brisbane Powerhouse’s highly anticipated creative and culinary spectacle, burst back onto the scene in October 2023 with a vibrant Spring feasting menu of food, immersive art, music and a brand-new activation along Brisbane Powerhouse’s stunning riverside precinct.

Building on its successful debut in March 2023, Night Feast Spring returned to ignite the senses, delivering incredible flavours from Brisbane’s leading chefs, accompanied by electrifying live music and captivating roaming performances.

Aruga devised an earned media campaign that reignited excitement for the event’s second edition, which saw 115,000 eager guests savouring the sensory feast of art, food, and culture.

Aruga’s campaign contributed to website traffic soaring to 88,000 visitors during the event period while social media platforms buzzed with excitement, reaching a staggering 260,000 eager fans.

Results

229

media clips

5.91M

audience reach

148

clippings in top-tier outlets

Deliverables

Strategy Development

Developed a PR campaign to target a mix of national, statewide and local earned media with exclusive angles for key campaign phases.

Media Relations

Secured editorial opportunities with media to spread the word, spanning event announcements, profiling stories, interview opportunities and visual media moments.

Influencer Relations

Recruited content creators to attend the opening week, providing them with briefings and inspiration to craft engaging material.

Event Management and Hosting

Hosted media and influencers to attend exclusive, curated experiences on Opening Night.

Copywriting

Crafted compelling media materials and coordinated stakeholder approvals for key announcements.

Winning tactics

Aruga capitalised on the unveiling of Brisbane Powerhouse’s vertical restaurant, Vertigo which opened on the same weekend as Night Feast. Aruga secured double the editorial wins, earning coverage in notable outlets including The Courier–Mail and 7’s Sunrise.