Driving sustainable action

Connecting Brisbane with purpose-led storytelling

Sustainable BNE Festival is a city-wide celebration designed to inspire Brisbane residents to embrace more sustainable ways of living. Its organiser, Brisbane Sustainability Agency, engaged Aruga to help elevate awareness for the annual event and forge alignment for its core values through storytelling.

With a crowded events calendar competing for attention, the challenge was to make Sustainable BNE Festival stand out and attract locals, families and community groups. To achieve this, Aruga delivered a campaign spanning media relations, influencer partnerships, content creation and stakeholder engagement.

Through local media coverage, trusted Brisbane creators and strong storytelling, the campaign generated widespread awareness across the city, boosting attendance figures. The festival reached new audiences, encouraged community participation and reinforced its position as one of Brisbane’s leading sustainability events.

Results

54

media clips

491k+

potential audience reach

5

influencers engaged

1.69M

total combined followers of engaged influencers

127K+

total views of influencer content

$0.04

cost per view of influencer content

3

reels created by Aruga for festival channels

Deliverables

Media Relations

Developed and executed a proactive media strategy, securing coverage across television, radio, online and community publications.

: Influencer Engagement

Partnered with Brisbane-based creators whose audiences aligned with sustainability, lifestyle and community interests.

Content Production

Captured on-ground festival content, including reels and video assets, to support real-time production and create a library of evergreen content

Stakeholder Engagement

Coordinated spokespeople, partners, media opportunities and approvals while providing ongoing project management throughout the campaign.

Winning Tactics

Turning creators into community advocates

Aruga engaged highly aligned Brisbane creators with genuine interests in sustainability and local events, ensuring content felt authentic, trusted and relevant.

Making media participation easy

From supplying radio-ready audio grabs to producing broadcast-ready vision, Aruga streamlined the media process and increased opportunities for coverage across multiple channels.

Building awareness through multiple touchpoints

Rather than relying on a single communications channel, Aruga combined influencer activity, editorial outreach, stakeholder engagement and content creation to maximise festival visibility across Brisbane.