![Halcyon](https://aruga.com.au/wp-content/uploads/2021/05/Halcyon-768x240.jpg)
Halcyon
Business
Education
The University of Queensland (UQ) is one of Australia’s leading research and teaching institutions, ranking among the world’s top 50 universities. They strive for excellence through the creation, preservation, transfer and application of knowledge.
Aruga has been providing public relations and media support to UQ’s Business School communications team since 2017. In 2023 the engagement was expanded to provide support for the entire Business, Economics and Law (BEL) Faculty communications team.
Aruga was engaged to help secure top-tier coverage, profiling the UQ BEL Faculty’s experts, positioning them as reputable thought-leaders on timely issues and showcasing newly released research across the nation.
The UQ BEL Faculty also tapped into Aruga’s integrated services, with copywriting services and the provision of media and LinkedIn training sessions to assist the Faculty and its experts with enhancing their media-ready presence.
media clips
audience reach
of clips with 100% UQ focus
tier-one clips
national clips
Secured year-round coverage, profiling The University of Queensland’s academics across the Business, Economics and Law Faculty, positioning experts as reputable thought-leaders on timely issues and showcasing newly released research in top-tier national outlets.
Crafted copywriting materials including media releases for research announcements and Momentum articles positioning key experts as reputable thought leaders.
Delivered media training for key experts to fine-tune their media presence, including how to deliver their key messages, navigate complex questions and grab the media’s attention for all the right reasons.
Mentored key experts to fine-tune their LinkedIn presence, including how to craft captivating posts and stand out as the go-to thought leaders for their respected fields.