Halcyon
Experts at the ready
UQ Business, Economics and Law Faculty
Business
Education
Ringing the BEL for The University of Queensland
The University of Queensland (UQ) is one of Australia’s leading research and teaching institutions, ranking among the world’s top 50 universities. They strive for excellence through the creation, preservation, transfer and application of knowledge.
Aruga has been providing public relations and media support to UQ’s Business School communications team since 2017. In 2023 the engagement was expanded to provide support for the entire Business, Economics and Law (BEL) Faculty communications team.
Aruga was engaged to help secure top-tier coverage, profiling the UQ BEL Faculty’s experts, positioning them as reputable thought-leaders on timely issues and showcasing newly released research across the nation.
The UQ BEL Faculty also tapped into Aruga’s integrated services, with copywriting services and the provision of media and LinkedIn training sessions to assist the Faculty and its experts with enhancing their media-ready presence.
Results
69
media clips
6.2M
audience reach
92%
of clips with 100% UQ focus
38
tier-one clips
31
national clips
Deliverables
Media Relations
Secured year-round coverage, profiling The University of Queensland’s academics across the Business, Economics and Law Faculty, positioning experts as reputable thought-leaders on timely issues and showcasing newly released research in top-tier national outlets.
Copywriting
Crafted copywriting materials including media releases for research announcements and Momentum articles positioning key experts as reputable thought leaders.
Media Training
Delivered media training for key experts to fine-tune their media presence, including how to deliver their key messages, navigate complex questions and grab the media’s attention for all the right reasons.
Mentoring
Mentored key experts to fine-tune their LinkedIn presence, including how to craft captivating posts and stand out as the go-to thought leaders for their respected fields.
Winning tactics
Aruga consistently nurtures trusted industry relationships with respected media outlets carefully built over the past six years and leverages UQ BEL’s key research areas and academics to generate high-quality news coverage including in The Australian, Forbes and AFR.
Aruga proactively seeks news opportunities for UQ BEL academics and shares relevant, timely and topical media opportunities for academics to leverage. This approach highlights the academics’ expertise and positions them as trusted media sources.
Aruga mentors key experts through in-depth training sessions in both social media and traditional media platforms to equip experts with the tools to draw attention to their work.
“Highly effective, dynamic, results-driven and everything in between, Aruga is a trusted PR partner of The University of Queensland’s Faculty of Business, Economics and Law. They help us scale up and achieve outstanding results, as well as being flexible to our ways of working in a complex organisation, which makes engaging them easy, enjoyable and stress-free.”
