Hitting the high notes

Opera Queensland



Curating the perfect ‘pitch’ for Opera Queensland

Our heart sang for opera in 2023, curating star headlines and special media moments for Opera Queensland’s mainstage productions.

Aruga was engaged by Opera Queensland to spread the word about their star-studded mainstage productions via strategic and targeted media campaigns from January to August 2023.

Spanning strategy development, copywriting, editorial pitch plan curation and media relations, Aruga’s activity supported mainstage productions Macbeth, Lady Sings The Maroons, Cosi fan tutte, and its much-loved regional showcase Festival of Outback Opera.

Generating more than 13.4M audience reach for Opera Queensland in 2023, we have plenty to sing about!



media clips


projected audience reach


of editorial coverage in top-tier media outlets


Strategy Development

Development of national editorial pitch plans with bespoke, targeted media opportunities for each mainstage production.


Crafting sparkling media materials to promote Opera Queensland’s mainstage productions and key events.

Media Relations

Leading editorial pitching, media liaison and on-ground media management across the retainer period.

Winning tactics

Thumbs Up

Aruga staged magic media moments for each Opera Queensland production, offering fresh visual opportunities for News Corp publications including Escape and The Courier-Mail, to entice coverage in the lead-up.  

Peace Sign

Aruga invited arts media and reviewers to experience the magic of opera themselves, encouraging continued media coverage in-season for Opera Queensland. Plus, there’s nothing better than a 5star review 


Aruga showcased key talent who shared their stories through media opportunities. Coordinating engaging interviews enhanced the narrative and boosted ticket sales. 

Campaign highlights

The Courier-Mail interviewed MacBeth's lead Anna-Louise Cole.
The Courier-Mail featured Cosi fan tutte's Zoe Zeniodi in an A-List Confidential arts spread.
Bundaberg Today featured Lady Sings the Maroons.
Australian Traveller featured Lady Sings the Maroons.