Immersing ourselves in mesmerising art

Illuminating Brisbane’s boldest new work with our dazzling spectrum of services

When the masterminds behind House of Mirrors and 1000 Doors needed a Brisbane agency to manage their new baby’s first road trip – you’d have to take a hard look at yourself in the mirror if you said no to this opportunity. Pun intended.

Kaleidoscope by Keith Courtney is an immersive mirror maze – a mesmerising symphony of light, sound and joy – that made its home on Brisbane Powerhouse’s Performance Lawn during Brisbane Festival 2022.

Aruga navigated the maze with aplomb, deftly managing media relations, influencer engagement, graphic design and content creation at every turn.

Results

100

media clips

5.8M

potential media reach

$182K

potential media reach

49

influencers engaged

66.9K

potential influencer reach

Deliverables

Content Creation

Organising and managing a content shoot on opening night to capture Kaleidoscope visuals and artist interviews for media distribution

Influencers

Curating influencer lists to secure high-quality content and generate hype, reaching a potential audience of 66.9K.Curating influencer lists to secure high-quality content and generate hype, reaching a potential audience of 66.9K.

Relationships

Fostering relationships with Brisbane Powerhouse and Brisbane Festival to further amplify the Kaleidoscope campaign.

Aruga expertly managed invitations to Kaleidoscope’s opening night event with some of Brisbane’s best, ensuring the local season started with a bang across mainstream and social media.

By tying influencer visits and media activity to complementary events and activations across the city, Aruga positioned Kaleidoscope as a must-see component of the Brisbane Festival experience.

In addition to earned media coverage, Aruga helped secure key advertorial activity in local publications, promoting the installation at a grassroots community level.