Halcyon
Inspiring future international students with creative content
Trade and Investment Queensland
Business
Positioning Queensland at the top of the class
When global borders closed to travel, Study Queensland, part of Trade and Investment Queensland (TIQ), needed to keep future international students in key markets keen on the Smart State.
Aruga harnessed the power of storytelling through video and written content, leveraging peer-to-peer engagement and real student experiences and highlighting the state’s future-forward industries, tertiary institutions and pioneering to position Queensland at the top of the class for an exciting career on the world stage.
Results
18
original blogs
4
student case study videos
27.6K
blog views
46
organic social posts
68.4K
organic social media impressions
1,042
organic social media engagements
112.5K
paid social link clicks
201.3K
paid video ThruPlays
Deliverables
Interviews
created pre-interview questions and hosted interviews
Video scripting
scripting, pre-production and production of four long-form videos
Social media posts
creation of social media video cutdowns and assets
Website articles
development of 18 original website articles
Delve deeper into the strategy behind this work
See under the bonnet
Winning Tactics
Creation of original written and video content to reach and engage international students to keep Queensland top of mind as a preferred study destination.
Leveraging real students and real experiences to resonate authentically with target audiences.
Holding target students and their influencers in active consideration through regular, relevant and engaging content narratives.
