Introducing the latest in pet luxury

A launch to set tongues, and tails, wagging

When Pet Resorts Australia wanted to launch its newly revamped Port Melbourne resort with a splash, they turned to Aruga for a creative and strategic media solution.

Aruga delivered a national live weather cross series on Channel Nine’s TODAY Show, featuring dogs eating cake, relaxing in royal suites, receiving room service, and a ribbon-cutting ceremony, creating an unforgettable and engaging media moment that streamed across the country.

Beyond securing the national TV broadcast, Aruga managed all content creation for the campaign, delivering attention-grabbing videos and photos of the resort’s furry residents.

The outcome? A significant surge in instant customer enquiries for holiday housing at Pet Resorts Port Melbourne.

Results

629

total editorial clippings

3

content shoots

7

TODAY Show live weather cross segments

273,202

TODAY Show live audience reach

1

media call

100%

national media coverage

Deliverables

Creative launch concept

Spearheaded launch event logistics, delivering a high-impact live national cross on Channel Nine’s TODAY Show, alongside a media call that maximised Victorian news coverage and audience engagement.

Content creation

Coordinating three content shoots to deliver a library of high-quality visual assets for Pet Resorts Australia’s marketing team.

Winning tactics

Connection

Aruga harnessed its relationship with the TODAY Show to secure a live national broadcast launching Pet Resorts Port Melbourne. This fun, engaging series of features captivated a national audience of 273,202 people.

Creative flair

Recognising the importance of compelling content, Aruga produced vibrant behind-the-scenes videos, engaging pet photos, and polished assets for the Pet Resorts Port Melbourne website and marketing materials.

Strategic targeting

Aruga combined creative flair with purpose, crafting a targeted media outreach strategy that reached both consumer and industry audiences, ensuring Pet Resorts Port Melbourne’s relaunch drove meaningful engagement and strong enquiry growth.