
The Little Red Company
Charity
For the sixth year running, Aruga partnered with Brisbane Markets Limited to deliver a king-sized public relations campaign, achieving results worthy of a crown.
The annual Brisbane Markets Mango Auction marks the start of mango season with the symbolic first tray of the year auctioned for a good cause. The tray went for $32,000 in 2024 with all proceeds donated to Redkite and The Lady Musgrave Trust.
Aruga managed a morning of media at the event, securing attendance from Channels 7, 9 and 10, ABC Brisbane Breakfast, ABC Queensland Country Hour and Channel 7’s Sunrise, before making it to The Project.
Aruga also secured media coverage before and after the auction, with interviews airing across 4BC, Triple M, B105 and ABC Radio, plus in-print and online via The Courier-Mail, The Sunday Mail, The Land and more.
earned media clips
potential audience reach
television clips
radio clips
online and social clips
print clips
Securing mass media interest and on-ground attendance during the campaign including radio interviews, print coverage and live crosses from the auction.