It’s purely academic, but not just for purists

UQ Business School


They did the research, we found the audience

When The University of Queensland Business School wanted high-profile local and national media opportunities for its researchers, academics and staff, we put on our thinking caps.

For the last three years, Aruga has positioned University of Queensland Business School academics and researchers as pioneers in their fields, leveraging timely industry trends and obtaining high-profile national coverage for the faculty’s events, academic achievements, award-winning MBA program and alumni.

Despite COVID-19 disruptions, we achieved 123 unique articles in 2020 and recorded a 50% increase in audience reach to 9 million. Our successful three-year partnership has led to engagement by other university faculties, including UQ’s Institute for Molecular Bioscience and Faculty of Business, Economics and Law.

Results (2020)


media clips


audience reach


estimated equivalent advertising value

Deliverables (2020)

Opinion editorials

development of opinion editorials and thought leadership articles

Feature articles

creation of long-form feature articles and insight pieces for external and university publications

Blog articles

development of blog articles for UQ's owned channels

Delve deeper into the strategy behind this work

See under the bonnet