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UQ Business School
When The University of Queensland Business School wanted high-profile local and national media opportunities for its researchers, academics and staff, we put on our thinking caps.
For the last three years, Aruga has positioned University of Queensland Business School academics and researchers as pioneers in their fields, leveraging timely industry trends and obtaining high-profile national coverage for the faculty’s events, academic achievements, award-winning MBA program and alumni.
Despite COVID-19 disruptions, we achieved 123 unique articles in 2020 and recorded a 50% increase in audience reach to 9 million. Our successful three-year partnership has led to engagement by other university faculties, including UQ’s Institute for Molecular Bioscience and Faculty of Business, Economics and Law.
estimated equivalent advertising value
development of opinion editorials and thought leadership articles
creation of long-form feature articles and insight pieces for external and university publications
development of blog articles for UQ's owned channels
Leaning into the breaking news cycle instead of fighting against it.
Building and maintaining strong relationships with key academics, allowing for a quick turnaround of coverage on complex topics.
Adopting a quality-over-quantity approach, using retainer hours on timely, well-researched opportunities.