2022 year in review

La Boite Theatre


Putting Australia’s Oldest and Boldest Theatre Company on the national stage

Aruga’s love affair with Australia’s oldest professional theatre company entered its sixth year in 2022, cementing it as a partnership for the ages.

Working closely with La Boite’s marketing team, Aruga is responsible for generating year-round media coverage for the company’s mainstage season, supporting activities and corporate profiling.

Balancing quality arts features with general news and lifestyle coverage, Aruga showcased La Boite’s compelling and daring 2022 season to audiences in Brisbane and beyond, averaging 10 media clips and a potential audience of almost 500,000 every week.


PR Results


Media Clips


Audience Reach




National and Interstate Clips


Statewide Clips


Local Clips


Corporate Copywriting

Corporate Copywriting support including media releases and showcasing La Boite’s supporting activities.


Developed and implemented the ad campaign for The Last Five Years

Media relations

Managing on-the-ground media activities, including filming and photoshoots

Guest attendance

Supporting Opening Nights by developing invite lists and managing media RSVPs

Winning Tactics

Thumbs Up

By highlighting the national and social relevance of each world-class production, we captured audiences beyond Brisbane and positioned La Boite Theatre as a daring and imaginative theatre company.

Peace Sign

We profiled the artists and creatives behind each production in the media through insightful interviews, to show the ‘who’, not just the ‘what’.


From marketing copy to media materials, we supported La Boite Theatre with dynamic copywriting to ensure its voice was loud, clear and consistent.

Campaign Highlights

Regular review media engagement and management, with a focus on national publications for world premiere productions.
The Weekend Australian – SPOTLIGHT feature on An Ideal Husband’s Director, Bridget Boyle.
ABC News feature on La Boite’s 2022 season opener, seven methods of killing kylie jenner.
Widespread national coverage announcing Courtney Stewart’s appointment as La Boite’s latest Artistic Director & CEO.
A Courier-Mail photo story feature celebrating rising stars Danielle Remulta and Robert Tripolino (The Last Five Years).