La Boite Theatre
Aruga’s love affair with Australia’s oldest professional theatre company entered its sixth year in 2022, cementing it as a partnership for the ages.
Working closely with La Boite’s marketing team, Aruga is responsible for generating year-round media coverage for the company’s mainstage season, supporting activities and corporate profiling.
Balancing quality arts features with general news and lifestyle coverage, Aruga showcased La Boite’s compelling and daring 2022 season to audiences in Brisbane and beyond, averaging 10 media clips and a potential audience of almost 500,000 every week.
National and Interstate Clips
Corporate Copywriting support including media releases and showcasing La Boite’s supporting activities.
Developed and implemented the ad campaign for The Last Five Years
Managing on-the-ground media activities, including filming and photoshoots
Supporting Opening Nights by developing invite lists and managing media RSVPs
By highlighting the national and social relevance of each world-class production, we captured audiences beyond Brisbane and positioned La Boite Theatre as a daring and imaginative theatre company.
We profiled the artists and creatives behind each production in the media through insightful interviews, to show the ‘who’, not just the ‘what’.
From marketing copy to media materials, we supported La Boite Theatre with dynamic copywriting to ensure its voice was loud, clear and consistent.