2022 year in review

Putting Australia’s Oldest and Boldest Theatre Company on the national stage

Aruga’s love affair with Australia’s oldest professional theatre company entered its sixth year in 2022, cementing it as a partnership for the ages.

Working closely with La Boite’s marketing team, Aruga is responsible for generating year-round media coverage for the company’s mainstage season, supporting activities and corporate profiling.

Balancing quality arts features with general news and lifestyle coverage, Aruga showcased La Boite’s compelling and daring 2022 season to audiences in Brisbane and beyond, averaging 10 media clips and a potential audience of almost 500,000 every week.

PR Results

581

Media Clips

25.5M

Audience Reach

$557K

ASR

347

National and Interstate Clips

94

Statewide Clips

140

Local Clips

Deliverables

Corporate Copywriting

Corporate Copywriting support including media releases and showcasing La Boite’s supporting activities.

Advertising

Developed and implemented the ad campaign for The Last Five Years

Media relations

Managing on-the-ground media activities, including filming and photoshoots

Guest attendance

Supporting Opening Nights by developing invite lists and managing media RSVPs

Winning Tactics

By highlighting the national and social relevance of each world-class production, we captured audiences beyond Brisbane and positioned La Boite Theatre as a daring and imaginative theatre company.