LOLing in the aisles

Brisbane Comedy Festival


Major Events

Brisbane Comedy Festival’s return was a barrel of laughs

Brisbane was in dire need of comic relief after COVID rudely interrupted the Brisbane Comedy Festival’s punchlines in 2020 and 2021.

Aruga had the last laugh and executed a well-timed public relations campaign that made sure everyone knew the Festival was back bigger, better, bolder and brassier than ever in 2022.

With more than 100 acts over five weeks, we turned frowns upside down by securing record-breaking media coverage and national awareness for Brisbane Comedy Festival and its stars: the local legends, household heroes and international icons alike.



media clips (39.5% increase from 2021)


advertising value equivalent (42.7% increase from 2021)


potential audience reach (57.4% increase from 2021)


TODAY national weather cross series



We brought together Cancer Council Queensland and Brisbane Comedy Festival stars for a TODAY weather cross series to promote Australia’s Funniest Morning Tea.

Campaign Highlights

Hosting Australia’s Funniest Morning Tea via live weather segments on Channel 9’s TODAY.
Securing a vibrant program launch story in The Courier-Mail.
Securing and coordinating hilarious NOVA Breakfast interviews with Festival favourite, Ross Noble.
Securing an InQueensland story on the Festival launch.
Secured a profile story on Brisbane comedian Lizzy Hoo in The Weekend Australian Review.

Winning Tactics

Thumbs Up

Leveraging national tour dates of Festival artists and acts to ensure Brisbane Comedy Festival was included in national coverage and story-telling.

Peace Sign

Co-ordinating two fun photoshoots for the Festival Launch and Opening Week to make a media splash and drive awareness and ticket sales.


Negotiating a weekly segment on ABC Brisbane Weekends with Festival Director Phoebe Meredith to promote upcoming shows and artists.