
Brisbane Festival
Arts
Events
Aruga’s public relations campaign for the Affordable Art Fair Brisbane was a work of art. With broad brushstrokes and an eye for detail, we orchestrated a standout campaign to launch the Fair’s inaugural Brisbane event and drive media buzz across South-East Queensland.
We painted Brisbane the Fair’s signature pink with a robust public relations campaign that made sure the event was on everyone’s radar. From hosting a media event for the announcement launch and engaging influencers and VIPs to leveraging our network for creative collaborations with like-minded locals and creating a suite of video content, Aruga ensured this campaign was picture-perfect.
The result? Brisbane’s inaugural Affordable Art Fair was a smashing success with Aruga securing more than 200 media clips to reach a potential audience of almost 6.8 million.
media clips
potential audience reach
of coverage in top-tier outlets
prominence rating
overall event attendance
cross-promotional opportunities
Video News Release (VNR)
Developing a strategic media relations campaign to amplify awareness and attendance, ensuring the Fair was on the radar of media, locals and visitors and attendance targets were hit.
Leveraging Aruga’s network to secure collaborations with aligned local brands to forge unique partnerships to promote the Fair.
Developing an extensive VIP and influencer guest list of important arts and culture players and encouraging their attendance across the event weekend.
Hosting a ‘Legend’s Lunch’ to create the ultimate media launch moment with Brisbane’s media movers and shakers.
Capturing a VNR to share with TV media and crafting a suite of social content for the Affordable Art Fair’s owned channels.