Matilda Awards deliver a standing ovation

Elevating Queensland’s arts through enduring partnership

For Aruga, the arts is a reason, not a season, and partnering with Queensland’s premier theatre awards, The Matilda Awards, to celebrate and uplift our state’s performing arts sector, is a calling we had to answer.

In 2025, Aruga delivered a campaign that went beyond local publicity, with thirty national media clippings covering the awards and profiling the winners from emerging artists to honouring homegrown industry icons.

Aruga’s approach reinforced the Matilda Awards’ legacy and spotlighted Queensland’s theatre scene as a national creative force, ensuring the Matilda Awards commanded attention both on and off the stage.

Results

79

total editorial clips

265.5K+

potential audience reach

30

national editorial clips

Deliverables

Media Relations

Executed a national media campaign spotlighting the 2024 Matilda Awards, profiling Queensland’s arts industry on the national stage.

Copywriting

Crafting impactful media materials to amplify the Awards and its recipients across arts, entertainment, and general news platforms.

Award Presentation

Leveraging Co-Founder Adam Brunes’ deep connection to Queensland’s arts sector by presenting four award categories.

Winning tactics

Connection to arts

Aruga’s established relationships with national arts media was pivotal in ensuring the smooth delivery of the 2024 Matilda Awards campaign.

Storytelling

Aruga weaved compelling narratives into every aspect of the campaign. By highlighting the inspiring achievements of Queensland’s independent theatre sector and positioning the Matilda Awards as a vital cultural platform, we created powerful storytelling opportunities that resonated deeply with media outlets and their audiences.

Enduring Partnership

Aruga’s multi-year partnership with the Matilda Awards enabled deep strategic insights and seamless campaign execution. This longstanding relationship allowed us to align messaging closely with the Awards’ evolving vision, positioning Queensland’s theatre sector for sustained media success.