Promoting a ‘Premier’ awards event

Recognising and rewarding Queensland’s unsung community champions

The Department of the Premier and Cabinet’s Queensland Reconciliation Awards recognise businesses, organisations and educational institutions that take positive steps towards reconciliation and Aruga is honoured to have delivered the media relations for the program since 2019.

Over the last four years we’ve mined our networks to spread the word to encourage a stream of nominations, promoted the prestigious awards ceremony across Queensland and secured high-quality editorial coverage to highlight the worthy winners.

Aruga's 2023 results

76

Total Media Clips

708K

Potential Audience Reach 

34

Online and Social Clips

25

Radio Clips

9

Print Clips

8

TV Clips

100%

Share of voice in secured editorial

Deliverables

Ambassador Management

Collaborating closely with ambassador Johnathan Thurston, Aruga obtained top-tier media results and generated compelling social content.

Media Relations

Harnessing our extensive regional and statewide media network Aruga cultivated comprehensive media coverage, strategically targeting key regions in Queensland to enhance nomination engagement.

Compelling Copy

Aruga crafted inspiring copy that resonated with the state's essence, fostering a welcoming and easily digestible narrative to captivate the broader community.

Winning tactics

Aruga leveraged our media connections and capitalised on the popularity of the campaign’s ambassador Johnathan Thurston by securing mainstream media interviews including The Courier–Mail, B105 and Nova.

Regional Queensland was a significant campaign focus, so Aruga’s media strategy prioritised regional broadcast programs, resulting in a 10 News First Queensland syndication, reaching viewers in Rockhampton, Townsville and the Sunshine Coast among others.

Aruga leveraged the powerful stories of past winners to secure in-depth features with target outlets, amplify their voices and genuinely inspire and encourage nominations.