Queensland’s largest waterfront urban renewal development made waves across Brisbane

Economic Development Queensland



Putting Northshore on the map in a big way using strategic partnerships and highly engaging content

When Northshore, Queensland’s largest waterfront urban renewal development, partnered with Brisbane Festival, we knew this was our opportunity to make big waves across Brisbane’s cultural events scene.

Aruga’s graphic design team created a ‘Big Things’ campaign for Northshore, which ran across outdoor and online advertising and Northshore’s owned channels and was also leveraged in a successful organic social media campaign.

Aruga also brokered a partnership with The Weekend Edition to shine a light on the ‘big things’ happening at Northshore via a consumer competition inviting Brisbane locals to share the big things they wanted to see at the precinct.

We rounded our activity with a public relations campaign, which saw the appointment of two Northshore VIPs, who will receive access to share Northshore’s big moments for an entire year, including Brisbane Festival and the much-anticipated Van Gogh Alive event.



increase in followers




media hits


media impressions


competition entries and database acquisition

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