Queensland’s largest waterfront urban renewal development made waves across Brisbane

Economic Development Queensland

Business

Government

Putting Northshore on the map in a big way using strategic partnerships and highly engaging content

When Northshore, Queensland’s largest waterfront urban renewal development, partnered with Brisbane Festival, we knew this was our opportunity to make big waves across Brisbane’s cultural events scene.

Aruga’s graphic design team created a ‘Big Things’ campaign for Northshore, which ran across outdoor and online advertising and Northshore’s owned channels and was also leveraged in a successful organic social media campaign.

Aruga also brokered a partnership with The Weekend Edition to shine a light on the ‘big things’ happening at Northshore via a consumer competition inviting Brisbane locals to share the big things they wanted to see at the precinct.

We rounded our activity with a public relations campaign, which saw the appointment of two Northshore VIPs, who will receive access to share Northshore’s big moments for an entire year, including Brisbane Festival and the much-anticipated Van Gogh Alive event.

Results

+5,503

increase in followers

1,636

engagements

143

media hits

8.64M

media impressions

96

competition entries and database acquisition

Delve deeper into the strategy behind this work

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