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Aruga has proudly been part of the Queensland Reconciliation Awards team for the past six years, over which time we have partnered with the Queensland Government to shine a spotlight on the many inspiring collaborations and projects advancing reconciliation across businesses, community organisations, education institutions and government agencies.
In 2024, Aruga orchestrated a variety of media coverage in print, broadcast and online mediums delivering a two-phased campaign to drive nominations from all corners of Queensland and later celebrate the winners’ initiatives. In addition, Aruga elevated the campaign by producing and distributing a compelling Video News Release for TV News media across Queensland.
The result? A remarkable 200% increase in the number of media clips year-on-year, along with a 62% year-on-year increase in audience reach.
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increase in media clips year-on-year
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Aruga leveraged the announcement of the Awards’ new ambassadors Jimi Bani and Chern’ee Sutton to secure in-depth interviews, profiling their passionate commitment to reconciliation.
Aruga’s in-house Content Producer captured a video news release at the Awards Ceremony which was then distributed to state-wide TV news networks and leveraged for 2025 marketing opportunities.
Aruga achieved comprehensive media coverage, strategically targeting key areas in Queensland to boost nomination engagement and facilitate unique media moments.