Reinventing a Brisbane Icon | Influencer & PR Marketing Campaign

Dishing up headlines and social chatter

When Brisbane dining icon Gerard’s reached out for help spreading the word about its brand-new makeover, Aruga was hungry to get started.

A James Street staple since 2013, Gerard’s embarked on a full-scale facelift, from new interiors to refreshed menu items, and even a brand-new head chef. Aruga cooked up a storm across public relations, hosted events, and influencer marketing to cement Gerard’s mark on Brisbane’s hospitality scene.

By connecting media and some of Brisbane’s best-loved influencers with the new-look venue, the city’s diners could not scroll their feeds or snoop the news without seeing Gerard’s on their screen.

Results

70

influencers dined at Gerard’s

8

editorial features

4

VIP events

Deliverables

Media Relations

Profiling founder Johnny Moubarak and head chef Jimmy Richardson to secure consistent, top-tier coverage across our year-long engagement.

VIP Events

Managing the planning and invitations for four exclusive events, featuring and hosting Brisbane content creators, stakeholders, key opinion leaders and the Australian Society of Travel Writers.

Influencer Marketing

Inviting Brisbane food lovers to dine at Gerard’s and experience the new restaurant and menu – taking over social media platforms as the city’s hottest must-visit venue.

Winning tactics

We love a long lunch, so it’s no surprise we dazzled VIP guests at a series of hosted events. We leveraged our connections across Brisbane to showcase Gerard’s incredible menu and highlight how our guests can host their own events.

Aruga highlighted the venue’s unique talent, including founder Johnny Moubarak and head chef Jimmy Richardson, to keep Gerard’s at the top of everyone’s minds, cementing its position as a Brisbane institution.

From fashion to lifestyle to foodie to comedy, Gerard’s welcomed a range of influencers from across South East Queensland to sample the new menu and the reinvigorated James Street icon.