
Brisbane Festival
Content
The Growth Drivers (TGD) won five Good Design Awards in 2021 for five nominated projects that provided practical design solutions to complex problems. The one problem it couldn’t solve was how to tell everyone about the incredible wins.
Aruga supported TGD’s Good Design Awards success with a bespoke PR, copywriting and social media approach that highlighted the value of TGD’s work for a mainstream audience.
We developed a blog article for each winning design project, synthesising highly technical concepts into engaging copy that assumed no prior knowledge of the topic.
The blogs were distributed via social media and helped simplify pitching TGD’s Good Design Award wins to media outlets.
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