Sky-high dining

Aruga delivers an elevated launch for Vertigo

Brisbane Powerhouse engaged Aruga to raise the roof for the launch for Vertigo, Australia’s first vertical dining experience.

In our seventh year working with Brisbane Powerhouse, Aruga placed Vertigo in the national spotlight and positioned it as a must-do for travellers, adventurers and fine-diners alike, with media results across Sunrise, Qantas Magazine and 10 News First.

Aruga’s engagement with media and influencers assisted Brisbane Powerhouse to garner incredible results from the broader marketing campaign which resulted in more than 1,000 diners ascending to the rooftop in the first three months.

Results

658

total editorial clippings

552

clippings in top-tier outlets

10.7M

potential audience reach

8

top tier media and influencers hosted

Deliverables

Public Relations

Developed a PR strategy encompassing the launch, restaurant opening phases including managing on-ground TV media calls and photoshoots.

Copywriting

Crafted media materials for the Vertigo launch announcement and restaurant opening.

Media and Influencer Visits

Coordinated media and influencers to visit, capture and share their Vertigo experience.

Winning tactics

Aruga leveraged relationships with tourism and travel media, to secure high-quality national coverage, including a Channel 7 Sunrise weather cross, positioning Vertigo as a top Brisbane attraction.

Aruga positioned Brisbane Powerhouse as a foodie mecca expanding on Vertigo’s captivating views and sensory immersion, by offering additional vision opportunities in tandem with the opening of Night Feast Spring in the precinct.