
Brisbane Festival
Content
Copywriting
Public Relations
Aruga has sparked interest in Curiocity Brisbane since it launched in 2019. In 2022, Curiocity Brisbane became part of World Science Festival Brisbane – one of Queensland’s most esteemed major events – with Aruga’s prowess applied to social content, PR activity and copywriting.
Unfortunately, wild weather and major flooding saw World Science Festival Brisbane cancelled and Curiocity Brisbane postponed until July 2022.
Taking advantage of Queensland’s glorious winter weather, Aruga and Curiocity Brisbane bounced back with a rescheduled 17-day program during the June/July school holidays. We returned to power positive media coverage, host journalist visits and create incredible content.
media clips
audience reach
ASR value
Managed a fast-turnaround, high-quality video and photo shoot that showcased Curiocity Brisbane by day and night.
Planned and delivered a Weekend Sunrise weather cross with James Tobin on opening weekend to show off Curiocity Brisbane to a national audience.
Developed an organic social content plan including the design of scroll-stopping tiles.
See under the bonnet