Dipping our toes into the swimming pool market, we created a big splash around Plungie’s exclusive partnership with Metricon as the building developer’s precast concrete plunge pool supplier of choice.
Building brand awareness for the Brisbane-based, award-winning modular pool manufacturer, Aruga dived right in to ensure the media release flowed to national, statewide and industry publications including The Australian, SPLASH! Magazine, The Courier-Mail and Gold Coast Bulletin for a PR campaign that went most swimmingly.
advertising value equivalent
Securing stellar syndications across NewsCorp mastheads extended audience reach nationally and demonstrated that one piece of high-quality editorial can result in widespread coverage.
Launching at the height of summer when media was hungry for seasonal stories meant the timeliness of the Plungie x Metricon announcement made a splash with top-tier media titles.
Aruga’s ex-journalists and expert copywriters did the background work for media, summarising key data and important information in an accessible and informative fact sheet that accompanied the media release.