Brisbane Festival
Spotlighting Seuss on stage
Stage School Australia
Arts
Copywriting
Influencer Engagement
Media Relations
Public Relations
Championing young talent and captivating local audiences
Aruga partnered with Stage School Australia, the nation’s leading performing arts organisation for young talent, to deliver a dynamic PR campaign for its Brisbane production of Seussical the Musical.
Our goal was to position the production as a vibrant, can’t-miss school holiday event for families while reinforcing Stage School Australia’s reputation for nurturing the next generation of stage performers.
Across the campaign, Aruga crafted a multi-phase pitch plan, developed a dazzling media release, crafted bespoke pitch notes, and engaged with theatre reviewers and culture-aligned influencers.
We achieved stellar coverage across the board, including a cast feature in The Courier-Mail and inclusion in several statewide and national What’s On publications, all helping to build genuine excitement about the performance.
The result? Seussical the Musical was a standout family entertainment choice attracting strong audience attendance, while Stage School Australia further cemented its reputation as a premier hub for emerging performing arts talent.
Results
13
total editorial clippings
637K
potential audience reach
100%
positive sentiment
1
influencer visit with 167K+ influencer reach
1
media reviewer
Deliverables
Public Relations
Developing and executing a targeted PR strategy, including proactive pitching and coordinating key media opportunities to maximise positive exposure for Seussical the Musical.
Influencer Engagement
Identifying, inviting, and liaising with media reviewers and influencers to generate authentic buzz and trusted recommendations for the musical among local families.
Media Relations
Securing and managing significant media interest including a feature with The Courier-Mail and a 7 Nightly News segment.
Winning tactics
We positioned the production as a must-attend school holiday event by targeting What’s On coverage across key Brisbane family and lifestyle media, including Kids on the Coast, Must Do Brisbane, and Urban List.
Aruga leveraged its arts connections to secure theatre reviewers and influencers to attend the production, resulting in authentic social media buzz and positive recommendations for Seussical the Musical.
“The team at Aruga have been so great to work with. We have received incredible communication from brief to project conclusion. I would recommend the team at Aruga to anyone looking for a truly great PR campaign.”
More Work
View all 