Halcyon
Stating BEL’s case for a business promotion
UQ Business, Economics and Law Faculty
Business
Content Creation
Copywriting
Cutting through the noisy media landscape to shout out outstanding initiatives
Encompassing three powerhouse subject streams, The University of Queensland’s BEL Faculty engaged Aruga to cut through the noisy media landscape and shout out its outstanding initiatives.
Leveraging BEL’s industry-leading partnerships, Aruga interviewed key stakeholders to craft an in-depth feature on the important contributions of the UQ Pro Bono Centre.
Leading tourism figures were also tapped to participate in an analysis feature that positioned the BEL Faculty as an agenda-setting major player both in the tourism industry and in the field of corporate partnerships.
Statistics
1.02M
audience reach
$18.8K
estimated advertising equivalent
Deliverables
Interviews
Conducted interviews with UQ talent and key external stakeholders.
Written Materials
Development of a long-form in-depth feature article.
Copywriting
Development of long-form analysis article.
Delve deeper into the strategy behind this work
See under the bonnet
Winning Tactics
Leveraging Mental Health Week as a news hook to land an exclusive national announcement of new research out of UQ BEL Faculty.
Aruga’s in-house copy team spoke directly with key Faculty researchers and stakeholders to uncover the most interesting partnerships and initiatives buzzing within the University.
Aruga’s long-standing relationship with UQ allowed us to skip to the good part and immediately jump into campaign deliverables.
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