Stating BEL’s case for a business promotion

UQ BEL Faculty

UQ Business, Economics and Law Faculty


Cutting through the noisy media landscape to shout out outstanding initiatives

Encompassing three powerhouse subject streams, The University of Queensland’s BEL Faculty engaged Aruga to cut through the noisy media landscape and shout out its outstanding initiatives.

Leveraging BEL’s industry-leading partnerships, Aruga interviewed key stakeholders to craft an in-depth feature on the important contributions of the UQ Pro Bono Centre.

Leading tourism figures were also tapped to participate in an analysis feature that positioned the BEL Faculty as an agenda-setting major player both in the tourism industry and in the field of corporate partnerships.



audience reach


estimated advertising equivalent



Conducted interviews with UQ talent and key external stakeholders.

Written Materials

Development of a long-form in-depth feature article.


Development of long-form analysis article.

Delve deeper into the strategy behind this work

See under the bonnet