
Halcyon
Business
Content Creation
Copywriting
Encompassing three powerhouse subject streams, The University of Queensland’s BEL Faculty engaged Aruga to cut through the noisy media landscape and shout out its outstanding initiatives.
Leveraging BEL’s industry-leading partnerships, Aruga interviewed key stakeholders to craft an in-depth feature on the important contributions of the UQ Pro Bono Centre.
Leading tourism figures were also tapped to participate in an analysis feature that positioned the BEL Faculty as an agenda-setting major player both in the tourism industry and in the field of corporate partnerships.
audience reach
estimated advertising equivalent
Conducted interviews with UQ talent and key external stakeholders.
Development of a long-form in-depth feature article.
Development of long-form analysis article.
See under the bonnet