UQ Business, Economics and Law Faculty
Encompassing three powerhouse subject streams, The University of Queensland’s BEL Faculty engaged Aruga to cut through the noisy media landscape and shout out its outstanding initiatives.
Leveraging BEL’s industry-leading partnerships, Aruga interviewed key stakeholders to craft an in-depth feature on the important contributions of the UQ Pro Bono Centre.
Leading tourism figures were also tapped to participate in an analysis feature that positioned the BEL Faculty as an agenda-setting major player both in the tourism industry and in the field of corporate partnerships.
estimated advertising equivalent
Conducted interviews with UQ talent and key external stakeholders.
Development of a long-form in-depth feature article.
Development of long-form analysis article.
Leveraging Mental Health Week as a news hook to land an exclusive national announcement of new research out of UQ BEL Faculty.
Aruga’s in-house copy team spoke directly with key Faculty researchers and stakeholders to uncover the most interesting partnerships and initiatives buzzing within the University.
Aruga’s long-standing relationship with UQ allowed us to skip to the good part and immediately jump into campaign deliverables.