Supporting Queenslanders in need

Generating awareness and support via an amplified social presence

Essential Queensland charity DVConnect has provided pathways to safety from domestic, family and sexual violence across the state since 1980, and launched VictimConnect in 2022 to support individuals impacted by violent crime in Queensland.

Aruga was engaged to support the charity’s team during an internal resource transition by providing organic social media management for DVConnect and VictimConnect, from September 2024 to April 2025.

From strategic content planning to design, copywriting and implementation across Facebook and Instagram, Aruga’s support elevated the charity’s owned channel presence and generated greater brand awareness about its mission to help vulnerable Queenslanders.

Aruga’s nine-month retainer resulted in 138 total organic feed posts, reaching an estimated audience of 90,900 people, boosting engagement and earning 610 new followers.

Results

138

total organic feed posts

90.9K

organic content reach

26.7K

organic page and profile reach

2.6K

organic content interactions

610

combined follower growth

Deliverables

Industry Research

Diving into industry research, trends and salient calendar events to develop timely and relevant content each month.

Content Calendar Development

Developing content calendars for DVConnect and VictimConnect’s Facebook and Instagram accounts, including copywriting and graphic design to align each post with respective brand guidelines and objectives.

Graphic Design

Leveraging the graphic design talents of Aruga Studio to turn concepts into powerful and brand-aligned graphic content for social media output.

Channel Management

Managing content approvals, uploading and scheduling across DVConnect and VictimConnect’s Facebook and Instagram through the social management platform, Sked.

Winning Tactics

Investing time in industry research and incorporating sector news worked a treat, with information-rich content resonating strongly with DVConnect and VictimConnect audiences. These include two edu-taining posts: 3 Reminders To Help Set Boundaries In 2025 and Coercive Control Laws In Queensland.

Aruga worked closely with DVConnect to produce reactive content and jump on timely news or announcements. When Cyclone Alfred hit South-East Queensland in February 2025, Aruga managed a reactive content piece for DVConnect and VictimConnect to promote their 24/7 helpline support.

Adopting a bite-sized approach to content development was instrumental in sharing digestible content with social media audiences. Aruga navigated heavy and complex topics through a graphic design lens to ensure that the content was informative and easy to understand.