Telling tales of enterprising women

Brisbane Economic Development Agency


Promoting the leading ladies of Brisbane’s booming business sector

Once upon a time, Brisbane Economic Development Agency (BEDA) engaged Aruga to share the stories of worthy women who received an inaugural Lord Mayor’s Women in Business Grant.

Our narrative was strong and our characters unforgettable with 54 female-led enterprises receiving a share of $250,000 to grow and develop their COVID-impacted small businesses.

Aruga delivered quality over quantity, using human-interest storytelling to land strategic coverage in News Corp Careers, City Beat Confidential and InQueensland, including two front-cover stories.

Our work helped raise the profile of grant recipients, showcase BEDA’s support for women in business and increase awareness around the contribution of female entrepreneurs in Brisbane’s small businesses.



unique media clips (including 12 syndications)


audience reach


equivalent advertising value

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