That’s a wrap on Australia’s biggest Christmas present

RSL Art Union

Creative Ideas

Public Relations

Bringing the festive cheer after a whirlwind of a year

Australia was in dire need of festive cheer at the end of 2020, so we took it upon ourselves to hand-deliver an unforgettable gift – Australia’s largest prize home.

Bestowing this RSL Art Union prize with the grandeur it deserved, Aruga commissioned the internationally renowned Urban Art Projects (UAP) to gift-wrap the five-storey apartment block as Australia’s Biggest Christmas Present.

Aruga not only achieved national coverage, we quite literally stopped traffic and people in their tracks with this eye-catching façade.

Tickets in the RSL Art Union prize home lottery sold out and the draw ultimately changed the life of one lucky Aussie, just in time for Christmas. Ho, ho, ho!

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