
Ugly Xmas Rashie
Hospitality
Influencer Engagement
Media Relations
BY.ARTISANS, a distillery steeped in innovation, sustainability and creative collaboration, opened its flagship space in Brisbane’s dynamic West End. The Jane Street space is home to tasting rooms, a bar, café, event space, opportunities for interactive workshops and experiences and a retail space with thoughtfully sourced local products
Aruga crafted a strategic media approach that focused on driving quality media outcomes to showcase the distillery and its founders, resulting in 80 media clips reaching more than 395K readers.
Opening with a VIP event, Aruga coordinated key local media and influencers to visit the venue, taste the gin and share their experience across their socials while leveraging our industry connections to ensure BY.ARTISANS was top of mind for notable new openings in Brisbane.
total clips
potential audience reach
hosted media and influencer venue visits
Aruga leveraged its network to ensure the who’s who of Brisbane headed in-venue to check out BY.ARTISANS and share the experience with their social media audiences.
Spotlighting BY.ARTISANS’ unique offering and top talent, Aruga secured quality earned media outcomes across key local and national outlets.
Aruga ensured BY.ARTISANS was included in ‘top openings of 2024’ articles and lists by connecting the distillery with industry and media partners.