The whole world on show

Casting Australia’s oldest and boldest theatre company on the national stage

Aruga’s love affair with Australia’s longest, continuously running professional theatre company entered its seventh year in 2024, cementing it as a partnership for the ages.

In close collaboration with La Boite’s marketing team, Aruga orchestrated comprehensive media coverage throughout the year for the company’s mainstage productions and ancillary projects, bolstering La Boite’s national prominence.

With a meticulous balance of high-quality arts features and broader news and lifestyle coverage, Aruga showcased La Boite’s bold and daring 2024 season to audiences in Brisbane and beyond.

This strategic approach secured prominent stories in national media outlets, affirming La Boite’s position as a trailblazer in Australia’s vibrant arts landscape.

Results

497

earned media clips

24.3M

potential audience reach

$645K

advertising value equivalent

196

national & interstate clips

238

state-wide clips

45

local clips

Deliverables

Copywriting

Developed written media materials to support the Season 2024 mainstage productions, corporate announcements and Season 2025 launch.

Marketing Support

Assisted the marketing team through a transition period by crafting marketing collateral, implementing paid social media advertising, developing campaign eDMs and engaging in corporate press activity.

Strategy

Curated and implemented strategic campaigns for each production, ensuring La Boite Theatre’s recognition as a leading organisation in Australia’s art scene.

Media Relations

Generated media coverage for La Boite’s mainstage productions and assisted with proactive media relations for additional projects outside the mainstage season.

Winning tactics

By highlighting the national and social relevance of each premiere production, Aruga captured audiences beyond Brisbane and positioned La Boite Theatre as a bold and imaginative theatre company.

Aruga drove La Boite into the national conversation by harnessing the talents of artists and creatives engaged in each production, elevating the theatre company’s presence and impact.

Through dynamic copywriting across marketing and media materials, Aruga bolstered the profile of La Boite Theatre, ensuring its voice resonated loudly, clearly and consistently.