Waking up with TV’s grand prize on tour

Gold Coast Logies 2022

Public Relations

Crossing live to quintessential Queensland ahead of Australian TV’s night of nights.

2022 saw the triumphant return of Australian TV’s biggest night of accolades after a two year hiautus; the TV Week 62nd Annual Logie Awards.

Held at The Star Gold Coast on Monday 19 June, and broadcast live by TV partner Channel Nine, all eyes were on Queensland.

Aruga was engaged by Tourism & Events Queensland (TEQ) to plan, deliver and manage seven dazzling mornings of TODAY Show Weather in seven dazzling Queensland locations in the week leading up to the event – Townsville, Cairns, The Whitsundays, Sunshine Coast, Scenic Rim, Brisbane and Mt Tamborine.

Working with TEQ and local Regional Tourism Operators (RTOs), Aruga showcased events, operators, destinations and locals from the seven locations, with cameo appearances from the iconic Gold Logie itself.

Fun Facts

7

daily weather cross segments

7

iconic Queensland destinations

49

live weather cross segments

218, 993*

potential daily audience reach (*Daily TODAY Show audience figures as a whole)

500+

selfies

14

coffees

6

flights

5

crew dinners

3

road trips

2

giant Logies

Deliverables

Media Coverage

Working closely with TEQ, RTOS and The Today Show, Aruga curated seven mornings of weather cross content, showcasing the best of the Sunshine State.

Relationships

Established and cultivated relationships with the businesses and people critical for Queensland’s vibrant tourism offering and events industry.

Campaign Highlights

Driving the 2m+ Gold Logie to the Gold Coast and back, seatbelt and all.
Going behind-the-scenes with the talent of the Indigenous Fashion Performance, experiencing an insight into the celebratory spectacle before incredible fashions rocked the Cairns Indigenous Art Fair.
Waking up in seven of Queensland’s most beautiful destinations for a morning of local colour and fun.

Winning Tactics

Thumbs Up

Collaborating with TEQ and RTOs across the state, our Gold Coast Logies coverage extended far beyond Surfers Paradise — showing off Queensland’s incredible weather, hidden gems and travel favourites.

Peace Sign

Delivering seven mornings of national TODAY Show weather ahead of the highly anticipated TV Week 62nd Annual Logie Awards ensured new audiences were familiar with our client (TEQ) and our come (Queensland).

Ok

The Aruga team attended and managed each Weather Cross on-the-ground, building relationships, ensuring everything went to plan and maintaining smiles on dials from the crack of dawn.

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