
Brisbane Festival
Major Events
Regional
Tourism
2022 saw the triumphant return of Australian TV’s biggest night of accolades after a two year hiautus; the TV Week 62nd Annual Logie Awards.
Held at The Star Gold Coast on Monday 19 June, and broadcast live by TV partner Channel Nine, all eyes were on Queensland.
Aruga was engaged by Tourism & Events Queensland (TEQ) to plan, deliver and manage seven dazzling mornings of TODAY Show Weather in seven dazzling Queensland locations in the week leading up to the event – Townsville, Cairns, The Whitsundays, Sunshine Coast, Scenic Rim, Brisbane and Mt Tamborine.
Working with TEQ and local Regional Tourism Operators (RTOs), Aruga showcased events, operators, destinations and locals from the seven locations, with cameo appearances from the iconic Gold Logie itself.
daily weather cross segments
iconic Queensland destinations
live weather cross segments
potential daily audience reach (*Daily TODAY Show audience figures as a whole)
selfies
coffees
flights
crew dinners
road trips
giant Logies
Working closely with TEQ, RTOS and The Today Show, Aruga curated seven mornings of weather cross content, showcasing the best of the Sunshine State.
Established and cultivated relationships with the businesses and people critical for Queensland’s vibrant tourism offering and events industry.