Design on display: Fridays in the City campaign

People in indoor shopping centre in Brisbane City walking past digital sign

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BRISBANE ECONOMIC DEVELOPMENT AGENCY

Fridays in the City Campaign

Bringing the visual party vibe to the City

 The award-winning Fridays in the City marketing campaign to entice Brisbanites back into the CBD post-pandemic included a full campaign rollout with a multichannel approach.

From concepting to branding, graphic design and copywriting, Aruga created a full suite of design assets in a tight timeframe for Brisbane Economic Development Agency that incorporated digital, social media and OOH assets and printed collateral such as pole wraps and tri-folds.

People walking past colourful signage
Fridays in the City signage created by Aruga.
Mobile phone mockup of design
Mobile phone example of Fridays in the City social media assets.
Digital ad for Fridays in the City example
A digital example of the award-winning Fridays in the City campaign.

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