2 minutes read
At 133 years old, The Princess is Queensland’s oldest standing theatre; a bricks-and-mortar slice of Brisbane’s rich history.
This Brisbane icon has completed its transformation, lovingly refurbished by The Tivoli owners, brothers Steve Sleswick and Dave Sleswick, alongside co-owner and prominent Brisbane businessman Steve Wilson.
Located in the burgeoning historic district of Clarence Corner, adjacent to the Mater Hospital, The Princess is the jewel in the crown of Woolloongabba’s emerging entertainment and lifestyle precinct, just minutes’ walk to both South Bank and the new Woolloongabba Cross River Rail transport hub.
The thoughtfully restored State Heritage building is home to a state-of-the-art performance auditorium designed for a standing capacity of 920 and a seated theatre capacity of 520. It features four bars, a public café, private event spaces, a rehearsal room, a co-working creative office and workshop space and an outdoor courtyard.
The Princess assembled a strong team of local creatives and professionals to steer all aspects of its redevelopment; including leading heritage architect JDA, whose work includes the revitalisation of Elizabeth Picture Theatre; interiors expert Sophie Hart and builder Herron Coorey. The venue also underwent a substantial identity rebrand under the expert guidance of Bigfish.
The Aruga team is along for the ride as well, lending our PR, marketing, design and copywriting expertise to The Princess Theatre’s relaunch to ensure its smooth and successful royal rebirth.
Igniting that spark between audience and brand is what we do – creatively grounded PR that grabs attention like a box of glazed donuts. Our team of results-focused publicists has the strategic nous and a contact list to die for that will put you, your product or your business in front of the media.