Expect the best but plan for everything
We’re the people you want in your corner when your brand is facing a battering.
Aruga’s reputation management experts are passionate about planning, preparing and building a strong foundation to guide you and your business through strange and challenging times.
We strategically build brand goodwill, identify reputational risks and potential issues, develop robust issues management frameworks and help you navigate any media enquiries, public scrutiny and stakeholder demands.
Media Training
Professional journalists are trained to ask hard-hitting questions and deliver provocative pieces that pull ratings, clicks and pageviews. Aruga’s tailored, interactive media training program equips you with the professional skills and confidence to navigate media interactions, deliver your brand’s key messages, remain calm under pressure and exercise your power as a spokesperson.
Crisis & Issues Management
Capabilities
Crisis communications plans
Scenario planning & communications frameworks
Developing Key Messages
Producing holding statements, media responses and public correspondence
Media Training
Ongoing media relations and reputational management
Aruga’s cool head and steady hands equip you to weather any crisis, whether the storm is in a teacup, on social media or bearing down on your open-air event. Our expertise in advising strategy, identifying stakeholders, developing key messages and holding statements, efficiently managing media, scripting responses and communicating with care and deliberation stems from decades of experience. We’ve got your back – rain, hail or whine.
Stakeholder Management
We understand that consistent and open communication builds and maintains trust during a crisis. Aruga identifies your key stakeholder groups, tailors a communication framework with targeted messaging and scripting and manages stakeholder interactions – from media demands to social media management – so you can focus on your brand’s operational priorities.
