Spreading Christmas cheer in The City

Brisbane EDA

Content

Creative Ideas

Social Media

Holy nights! We created 12 holidays in a box for the festive season.

Vacations, play-cations, bae-cations, can’t-face-today-cations, delay-cations (workaholics can relate) – so many ‘cations’, especially over the Chrissy period.

Brisbane Economic Development Agency (formerly Brisbane Marketing) tasked us with encouraging locals to shop, dine, wine and poolside-recline in The City. We concepted, curated and coordinated 12 swoon-worthy staycations that ticked all these boxes for the public to win via a thumb-stopping social media competition, otherwise known as the 12 Stays of Christmas.

Results

38

participating partners contributing a $12,000 prize pool

7,283

competition entries in three weeks

4,500+

increase in social media followers

134K

total organic content reach

155K+

total impressions

Delve deeper into the strategy behind this work

See under the bonnet