Brisbane Festival
LOLing in the aisles
Brisbane Comedy Festival
Arts
Major Events
Brisbane Comedy Festival’s return was a barrel of laughs
Brisbane was in dire need of comic relief after COVID rudely interrupted the Brisbane Comedy Festival’s punchlines in 2020 and 2021.
Aruga had the last laugh and executed a well-timed public relations campaign that made sure everyone knew the Festival was back bigger, better, bolder and brassier than ever in 2022.
With more than 100 acts over five weeks, we turned frowns upside down by securing record-breaking media coverage and national awareness for Brisbane Comedy Festival and its stars: the local legends, household heroes and international icons alike.
Results
855
media clips (39.5% increase from 2021)
$3.7M
advertising value equivalent (42.7% increase from 2021)
12.26M
potential audience reach (57.4% increase from 2021)
1
TODAY national weather cross series
Deliverables
Partnership
We brought together Cancer Council Queensland and Brisbane Comedy Festival stars for a TODAY weather cross series to promote Australia’s Funniest Morning Tea.
Winning Tactics
Leveraging national tour dates of Festival artists and acts to ensure Brisbane Comedy Festival was included in national coverage and story-telling.
Co-ordinating two fun photoshoots for the Festival Launch and Opening Week to make a media splash and drive awareness and ticket sales.
Negotiating a weekly segment on ABC Brisbane Weekends with Festival Director Phoebe Meredith to promote upcoming shows and artists.
