Aruga’s Year-To-Date Campaign Highlight Reel

With 2023 flying by faster than you can say “Arruuugggga”, we thought it best to stop and smell the roses. And by smell, we mean celebrate and by roses, we mean the cracking campaigns we’ve delivered so far this year (including a sneaky little award-winner!)

Aruga cooked up a sizzling PR campaign to launch Brisbane Powerhouse’s month-long sensory celebration, Night Feast. Driving event awareness and website traffic, encouraging attendance and positioning Brisbane as a global destination for arts, food and culture, Aruga ensured Night Feast caught the attention of audiences nationally, securing 120 clips across broadcast, print and online media. Read all about it on Brisbane Times here.

Creating the ultimate cross-promotion between art and sport, Aruga shone the spotlight on Brisbane’s diverse events, uniting performers from Brisbane Comedy Festival with the NRL Magic Round for a Channel 7 Sunrise weather cross.

From inception to hosting, Aruga proudly produced the Dream Boldly podcast in partnership with the Committee for Brisbane, introducing listeners to the best and brightest minds from every sector and industry in Brisbane. You can tune in here.

Offering our rainbow of services, we were honoured to work alongside LGBTQ Domestic Violence Awareness Foundation to launch a brand-new toolkit on LGBTQ Domestic Violence Awareness Day on 28 May. It provided a helpful guide on ways to make a real difference to those impacted by domestic, family and intimate partner violence. Of course, we also took time to go full sparkle and join the team at the Light Up The Night Gala. Download the Toolkit, here.

Inviting travellers to “Let Your Taste Buds Take Flight”, Brisbane Domestic Airport’s Brisbane’s Best Bites campaign saw Aruga, along with our friends at BonBon, deliver an award-winning integrated campaign that took out the Global Food & Beverage Marketing Campaign of the Year 2023 at the International Airport FAB & Hospitality Conference Awards in September. We developed mouth-watering visual and written content to highlight gourmet offerings and implemented a strategic paid and organic media strategy including key influencers. For the final course, we rolled out two progressive dining events to send airport dining sales skyrocketing. Learn more about this incredible campaign with Broadsheet Media, here.

You’ll find Aruga kicking goals and achieving new PBs for a range of Queensland’s most-loved sporting events. We’ve delivered campaigns for the Noosa Summer Swim to the NRL Magic Round, all the way up to the Gladstone Region’s The Boyne Tannum HookUp and now to the heart of our city at the iconic The Sunday Mail Transurban Bridge to Brisbane. Check out our recent organic social work with Bridge to Brisbane, here.

We welcomed Aruga’s first year-long charity partner, Rosies Friends on the Street, in 2023. Throughout the year, Aruga has delivered copywriting, design, social strategy, partnerships and earned media to help raise awareness of the incredible work Rosies does with our friends on the street.

We always put our hearts into the arts and this year Aruga sponsored the inaugural Aruga Best Ensemble Award at the Matilda Awards. To further endorse our support we took the team to see the winning ensemble’s show Dirty Fame Flash Candles Club in its return season at Brisbane Powerhouse, with our very own Jasmine pulled up on stage for a spot of audience participation.

Aruga is never one to shy away from attempting to have our cake and eat it too. When the opportunity came our way to partner with The Cheesecake Shop we leapt to the front of the queue. We adore the opportunity to serve up delicious stories about the Australian dessert icon as it embarks on the next evolution of its brand story.