Aruga’s Year-To-Date Campaign Highlight Reel

4 minutes read

With 2023 flying by faster than you can say “Arruuugggga”, we thought it best to stop and smell the roses. And by smell, we mean celebrate and by roses, we mean the cracking campaigns we’ve delivered so far this year (including a sneaky little award-winner!)

Night Feast

Aruga cooked up a sizzling PR campaign to launch Brisbane Powerhouse’s month-long sensory celebration, Night Feast. Driving event awareness and website traffic, encouraging attendance and positioning Brisbane as a global destination for arts, food and culture, Aruga ensured Night Feast caught the attention of audiences nationally, securing 120 clips across broadcast, print and online media. Read all about it on Brisbane Times here.

There’s nothing better than good food and being outside. Brisbane turned it on for the inaugural Night Feast – we loved being a part of it.
Claudia Ferne | Senior Account Manager
Image: The sun sets on Night Feast Autumn 2023 at Brisbane Powerhouse. Image by: Lachlan Douglas.

Brisbane Comedy Festival

Creating the ultimate cross-promotion between art and sport, Aruga shone the spotlight on Brisbane’s diverse events, uniting performers from Brisbane Comedy Festival with the NRL Magic Round for a Channel 7 Sunrise weather cross.

We love it when our love of sport, spectacle and arts combines. This Sunrise feature during the NRL Magic Round was the perfect opportunity to tie together laughs and league by featuring a few comedians from the Brisbane Comedy Festival at the NRL Magic Round Sunrise cross.
Jai Johnstone | Account Director

Dream Boldly

From inception to hosting, Aruga proudly produced the Dream Boldly podcast in partnership with the Committee for Brisbane, introducing listeners to the best and brightest minds from every sector and industry in Brisbane. You can tune in here.

It was quite an indulgence to have the opportunity to sit down with amazing local business and cultural leaders from south-east Queensland and explore their vision for Brisbane during the production of the Dream Boldly podcast. Season one is now available in full with an exciting second season already in the works!
Aruga Co-Founder and host of Dream Boldly | Adam Brunes

LGBTQ Domestic Violence Awareness Foundation

Offering our rainbow of services, we were honoured to work alongside LGBTQ Domestic Violence Awareness Foundation to launch a brand-new toolkit on LGBTQ Domestic Violence Awareness Day on 28 May. It provided a helpful guide on ways to make a real difference to those impacted by domestic, family and intimate partner violence. Of course, we also took time to go full sparkle and join the team at the Light Up The Night Gala. Download the Toolkit, here.

Working alongside LGBTQ Domestic Violence Awareness Foundation was a real eye-opener for me. No one in this world deserves to be a victim of domestic violence and I was so proud to be part of creating the Toolkit because I know it’s something that will make such a big difference and impact on so many people’s lives.
Isaac Purcell | Senior Graphic Designer

Brisbane's Best Bites ✈️

Inviting travellers to “Let Your Taste Buds Take Flight”, Brisbane Domestic Airport’s Brisbane’s Best Bites campaign saw Aruga, along with our friends at BonBon, deliver an award-winning integrated campaign that took out the Global Food & Beverage Marketing Campaign of the Year 2023 at the International Airport FAB & Hospitality Conference Awards in September. We developed mouth-watering visual and written content to highlight gourmet offerings and implemented a strategic paid and organic media strategy including key influencers. For the final course, we rolled out two progressive dining events to send airport dining sales skyrocketing. Learn more about this incredible campaign with Broadsheet Media, here.

What a delicious campaign to be a part of as we worked to shift expectations of airport dining. We couldn’t be prouder that the campaign has taken out a global award and was also featured as a finalist in the Queensland Retail Property of the Year Awards for Excellence in Marketing.
Kimberley Roberts | Account Director
Image: Two diners eating at Brisbane Airport. Image by: Markus Ravik.

Bridge to Brisbane

You’ll find Aruga kicking goals and achieving new PBs for a range of Queensland’s most-loved sporting events. We’ve delivered campaigns for the Noosa Summer Swim to the NRL Magic Round, all the way up to the Gladstone Region’s The Boyne Tannum HookUp and now to the heart of our city at the iconic The Sunday Mail Transurban Bridge to Brisbane. Check out our recent organic social work with Bridge to Brisbane, here.

We laced up our Brooks running shoes in May and haven’t looked back – from copywriting and paid and organic social to PR and ambassador engagement, we loved promoting Queensland’s biggest, boldest and best-loved community fun run. We’re so proud to have secured a sold-out 30,000 registrations and helped raise over $1.2million for Queensland charities.
Nat Ogbourne | Group Account Director
Image: Action from the 10km Bridge to Brisbane start. Image by: Josh O'Reilly, Pat Wood and Tory Lum.

Rosies Friends on the Street

We welcomed Aruga’s first year-long charity partner, Rosies Friends on the Street, in 2023. Throughout the year, Aruga has delivered copywriting, design, social strategy, partnerships and earned media to help raise awareness of the incredible work Rosies does with our friends on the street.

Rosies excels in giving the gift of friendship and dignity each and every day. It has been our privilege to work alongside such a beautiful organisation.
Donna Kramer | Aruga Co-Founder and Strategic Partner
Image: A Rosies volunteer providing connecting with friends at one of their Brisbane outreach points.

Matilda Awards

We always put our hearts into the arts and this year Aruga sponsored the inaugural Aruga Best Ensemble Award at the Matilda Awards. To further endorse our support we took the team to see the winning ensemble’s show Dirty Fame Flash Candles Club in its return season at Brisbane Powerhouse, with our very own Jasmine pulled up on stage for a spot of audience participation.

When I found myself in the limelight during the Dirty Fame Flash Candles Club performance at Brisbane Comedy Festival, I pulled out my go-to dance moves and tried to be the jazziest support act possible for the inaugural winners of the Aruga Best Ensemble Award.
Jasmine Halley | Senior Account Executive

The Cheesecake Shop

Aruga is never one to shy away from attempting to have our cake and eat it too. When the opportunity came our way to partner with The Cheesecake Shop we leapt to the front of the queue. We adore the opportunity to serve up delicious stories about the Australian dessert icon as it embarks on the next evolution of its brand story.

The Cheesecake Shop is a much-loved brand in Australia. We are thrilled to be involved in its journey as it continues to invest in the next chapter of growth and product innovation.
Tracy Llewellyn | Agency Director

Keen to know more about our award-winning work?

We’ll let you crib our case studies to find out the nitty-gritty details.

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