![Aruga Website_Blog Imagery_48 Tiled image of shopping bags and presents on a pink background](https://aruga.com.au/wp-content/uploads/2021/05/Aruga-Website_Blog-Imagery_48-768x240.png)
Design on display: Fridays in the City campaign
![Under The Bonnet_BEDA_Fridays_HEADER People in indoor shopping centre in Brisbane City walking past digital sign](https://aruga.com.au/wp-content/uploads/2021/12/Under-The-Bonnet_BEDA_Fridays_HEADER.png)
1 minute read
BRISBANE ECONOMIC DEVELOPMENT AGENCY
Fridays in the City Campaign
Bringing the visual party vibe to the City
The award-winning Fridays in the City marketing campaign to entice Brisbanites back into the CBD post-pandemic included a full campaign rollout with a multichannel approach.
From concepting to branding, graphic design and copywriting, Aruga created a full suite of design assets in a tight timeframe for Brisbane Economic Development Agency that incorporated digital, social media and OOH assets and printed collateral such as pole wraps and tri-folds.
![Under The Bonnet_BEDA_Fridays_1 People walking past colourful signage](https://aruga.com.au/wp-content/uploads/2021/12/Under-The-Bonnet_BEDA_Fridays_1.png)
![Under The Bonnet_BEDA_Fridays_2 Mobile phone mockup of design](https://aruga.com.au/wp-content/uploads/2021/12/Under-The-Bonnet_BEDA_Fridays_2.png)
![Under The Bonnet_BEDA_Fridays_3 Digital ad for Fridays in the City example](https://aruga.com.au/wp-content/uploads/2021/12/Under-The-Bonnet_BEDA_Fridays_3.png)