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Fridays in the City Campaign
Bringing the visual party vibe to the City
The award-winning Fridays in the City marketing campaign to entice Brisbanites back into the CBD post-pandemic included a full campaign rollout with a multichannel approach.
From concepting to branding, graphic design and copywriting, Aruga created a full suite of design assets in a tight timeframe for Brisbane Economic Development Agency that incorporated digital, social media and OOH assets and printed collateral such as pole wraps and tri-folds.