Celebrating 50 years of righting wrongs

Marking Shine’s 50th with a five-part content series

Shine Lawyers has spent 50 years standing up for the underdog and righting wrongs. From its humble beginnings in Toowoomba, the firm has grown into a global organisation of more than 1,000 people across three continents, leaving a lasting impact on communities in Australia and beyond.

To mark this milestone, Shine engaged Aruga to ideate, script and capture a five-part documentary-style series. Exploring highlights from each of the firm’s five decades, the series debuted at the Shine50 Gala event.

Partnering with production leaders PixelFrame, we combed through 50 years of history and undertook more than six hours of interviews to understand the people, cases and major moments that have defined Shine Lawyers.

Results

5

documentary-style videos created

16

minutes total running time

6

hours of on-location interviews

Winning tactics

Understanding the brand

To truly understand Shine Lawyers and the work they’ve delivered, we dived deep into their history, including reading The Right Side of Wrong by Shine Justice Founder Stephen Roche, watching Don’t Tell, the Australian film based on the Toowoomba Prep Case led by Stephen Roche and Jodie Willey, and exploring a treasure trove of historical vision and news clips.

Frame creative with simple techniques

Simple creative techniques ensured the videos had a connective thread, such as having the talent review historical images and news clippings on camera to spark moments of true reflection. With such powerful stories to tell, we worked with the team at Shine to recount their biggest moments in a natural, conversational format, instead of providing scripted lines.

Work with partners you trust

We partnered with production leaders PixelFrame who led the filming and editing of this project. With a short timeframe to develop and execute the series, we called upon a trusted partner, drawing upon the strengths of both agencies to deliver the best possible outcome for Shine Lawyers.