Tourism and Events Queensland
Oche Fortitude Valley
Oche Fortitude Valley brought the traditional pub game of darts into the 21st century and called on Aruga’s expertise to get the public excited.
We developed an ongoing tailored pitch plan and media list that targeted lifestyle, business and mainstream demographics, exposing Oche to a potential audience of 1.55M.
These were complemented by very successful radio giveaways on popular local stations B105, Triple M and 97.3FM and editorial in Concrete Playground and The Weekend Edition.
We also elevated Oche’s communications by facilitating a social media workshop and designed a reusable eDM template for ongoing social engagement.
total media clips
Development of media background document.
Creation and implementation of one social media workshop.
Development of four eDMs plus templates.
We worked closely with the leading commercial radio stations in Brisbane to run week-long giveaways of Oche vouchers, resulting in strong interest and engagement.
We ran a comprehensive social media workshop with Oche’s marketing team to share new skills and opportunities, leaving a lasting impact post-campaign.
We developed fresh eDMs with creative copy and an attention-grabbing design to strengthen the engagement with Oche’s audience and provide them with a reusable template.