A brand development and awareness campaign that scored a bullseye

Oche Fortitude Valley

Oche Fortitude Valley


Darting into lifestyle, business and mainstream demographics

Oche Fortitude Valley brought the traditional pub game of darts into the 21st century and called on Aruga’s expertise to get the public excited.

We developed an ongoing tailored pitch plan and media list that targeted lifestyle, business and mainstream demographics, exposing Oche to a potential audience of 1.55M.

These were complemented by very successful radio giveaways on popular local stations B105, Triple M and 97.3FM and editorial in Concrete Playground and The Weekend Edition.

We also elevated Oche’s communications by facilitating a social media workshop and designed a reusable eDM template for ongoing social engagement.



total media clips


media giveaways


potential reach


Media materials

Development of media background document.


Creation and implementation of one social media workshop.


Development of four eDMs plus templates.

Delve deeper into the strategy behind this work

See under the bonnet