Brisbane Festival
A brand development and awareness campaign that scored a bullseye
Oche Fortitude Valley
Public Relations
Darting into lifestyle, business and mainstream demographics
Oche Fortitude Valley brought the traditional pub game of darts into the 21st century and called on Aruga’s expertise to get the public excited.
We developed an ongoing tailored pitch plan and media list that targeted lifestyle, business and mainstream demographics, exposing Oche to a potential audience of 1.55M.
These were complemented by very successful radio giveaways on popular local stations B105, Triple M and 97.3FM and editorial in Concrete Playground and The Weekend Edition.
We also elevated Oche’s communications by facilitating a social media workshop and designed a reusable eDM template for ongoing social engagement.
Results
29
total media clips
26
media giveaways
1.55M
potential reach
Deliverables
Media materials
Development of media background document.
Workshops
Creation and implementation of one social media workshop.
eDMs
Development of four eDMs plus templates.
Delve deeper into the strategy behind this work
See under the bonnet
Winning Tactics
We worked closely with the leading commercial radio stations in Brisbane to run week-long giveaways of Oche vouchers, resulting in strong interest and engagement.
We ran a comprehensive social media workshop with Oche’s marketing team to share new skills and opportunities, leaving a lasting impact post-campaign.
We developed fresh eDMs with creative copy and an attention-grabbing design to strengthen the engagement with Oche’s audience and provide them with a reusable template.
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