A brand development and awareness campaign that scored a bullseye

Oche Fortitude Valley

Public Relations

Oche Fortitude Valley

Darting into lifestyle, business and mainstream demographics

Oche Fortitude Valley brought the traditional pub game of darts into the 21st century and called on Aruga’s expertise to get the public excited.

We developed an ongoing tailored pitch plan and media list that targeted lifestyle, business and mainstream demographics, exposing Oche to a potential audience of 1.55M.

These were complemented by very successful radio giveaways on popular local stations B105, Triple M and 97.3FM and editorial in Concrete Playground and The Weekend Edition.

We also elevated Oche’s communications by facilitating a social media workshop and designed a reusable eDM template for ongoing social engagement.

Results

29

total media clips

26

media giveaways

1.55M

potential reach

Deliverables

Media materials

Development of media background document.

Workshops

Creation and implementation of one social media workshop.

eDMs

Development of four eDMs plus templates.

Delve deeper into the strategy behind this work

See under the bonnet